參考書上的範文寫得太好，只好先用中文寫一遍~~~ 藍綠色的字和中文是我寫的~~~(Angel Ching)
在構思時突然想到了雙城記的一句話:這是個最好的時代,也是個最壞的時代。
In the age of celebrities, it is inevitable for us to recieve many information from the influencer everyday; in the times of Internet Technology, Internet celebrities dominate the media, and so when they speak, we listen. The cyber celebrities use their fame to recommend the shops or products they have gotten a taste of; the personality speak out to galvanize support for a social cause. It is easy for the famouse people to get our attention; however, it is not easy to persuade us. This is a good thing, because we should be able to form our opinion.
這是個名人當道的時代,不可避免的是我們每天會接收到來自這些網路名人們許多的資訊; 在這個網路科技的時代,網路名人們稱霸媒體,所以他們說,我們聽。部落客用他們的名氣推薦他們體驗過的店家或產品;明星們的發言使我們提起注意力做公益、改善社會問題。雖然名人要吸引我們的注意力很容易,但要讓我們買單並不太容易。這是個好現象,因為我們都必須要有自己的意見。
Furthermore, more often than not, celebrities in front of the camera aren't even saying what they really think. It is not secret that vendors often pay hefty sums to endores their products. In advertisements the opinions expressed by these celebrities are "bought" opinions, we should own the wisdom to distinguish the quality of authenticity.
更深入來談,很多時候名人在鏡頭前不會說真實感想。廠商會花大筆金錢請名人代言產品早不是秘密。很多廣告中名人表達的商品意見,是買來的意見,我們應該有智慧辨別可信度的高低。
In addition, celebrities are surrounded by people who are trying to manage their image. Publicists and agents create hot issues to increase the celebrity's image favorability to public. They manage celebrities's good image to profit for company. Behind a successful celebrity is a big team, it includes media curator、advertisers 、film editors 、publicists and company boss. Hence we may see the scripted opinions, purchase the products they endore, and then have a bad products experience.
此外,名人身旁充斥著為他們經營形象的人。公關們會創造熱門話題增加人們對明星形象的好感度。他們經營明星們的好形象來為公司營利。在名人背後是一個大團隊,包含小編、廣告商、影片剪輯者、公關和公司老闆。因此我們可能看到事先編造好的腳本(意見),購買了產品卻有糟糕的產品體驗經驗。
With the above said, it is true that many celebrities give time and money to charity. Some famous people run around and utterance for those suffering domestic violence. If we want to be cynical, we would say they do this just for the image. However, it seems that some celebrities are really willing to put themselves in sufferer's shoes and help the sufferers put aside the bad things and face the sun light. There are many cases with benevolence online. everytime I see their real benevolence, I am touched. As the saying goes, "Actions speak louder than words." A useful action is more helpful and tug at the heart strings than haters wiggling lips. We can get positive power from these kind of celebrities.
而上面也有說過,許多名人們付出時間以及金錢給慈善機構。有些名人為那些受家暴所苦的人四處奔波以及發聲。如果我們想憤世嫉俗點,我們會說他們只是為了他們的形象。然而,似乎有些名人們真的為那些受難者願意設身處地著想,並幫助他們出黑暗入光明。網路上有許多善意的例子;每當我看到他們真實的善意,我深受感動。而俗話說的好:坐而言不如起而行。一個有用的行動比起那些光說不練的酸民更有幫助並且更觸動人心。我們可以從這些名人身上得到正能量。
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In general, however, we shouldn't be led by the celebrities's noses. Some influencer may have strong emotional appeal to us, but much of what they say is driven by their business profit and PR concerns. Substituting their opinion for our independent thinking does not seem like a wise thing to do.
然而結論是，我們不該被名人牽著鼻子走，有些網路名人對我們來說或許有很強烈的吸引力，但他們大多數的言論都是基於商業利益和公關考量。用他們的言論取代我們獨立思考顯然並不明智。
